After learning about this new update, I instantly thought of how this change will affect marketers. Instagram is one of the widely used social media platforms by brands, and I was curious to learn if it would help them or hurt them. I found an article online from Internet Marketing Inc. that discusses all of the details. Because the update will involve such a drastic change in the way photos appear on users' feeds, it is important that brands adjust their strategies accordingly. I'm going to discuss a few points and tips from the online article I read.
Because engagement is huge in all aspects of a brand's marketing strategy, post engagement will definitely be affected by the new update. Without the photos being shown in chronological order, marketers will no longer have a guarantee that their followers, or other consumers for that matter, will see their photos at a particular time. I remember at my internship, I would have to schedule various social media posts for clients. I wonder how this will affect post scheduling, since it seems like the order photos will be shown in is determined by each individual's use of the platform. The online article suggests that it is necessary for brands to continue engaging with their consumers, with the hope that they will engage with brand content. By engaging with consumers, hopefully it will increase the reach of the posts.
Another key issue the article discussed was regarding post frequency. Brands are now unable to tell stories to their consumers based off of a chronological time frame. This means that the time element of the Instagram posts is not as critical, but the content itself might be more important. I think to successfully avoid running into issues regarding this topic, brands should create posts that can be seen at a variety of times to accommodate different consumers using Instagram. Brands need to ensure that regardless of when consumers see their photos, that they have valuable content and are worth noticing.
Overall, it is interesting to look at different social media platforms and how their updates and changes will affect brands. This ties into the ongoing theme that marketing is always changing- especially because of its strong ties to social media. The best piece of advice I can give to brands regarding this topic is to constantly stay on top of the latest trends and updates. If your brand is using a social media platform to engage with consumers, be sure to check out updates frequently to see how they'll affect your marketing strategy
Recently I have also heard that the new Instagram update is changing the application that people love. One improvement that benefits marketers is the 'turn on post notifications' button. This button alls people to select Instagram accounts that they want to get notifications for. This helps marketers with good, consumer engaging accounts because it allows users to see the post immediately. I think that this aspect of the update will help marketers but the aspect of changing the chronological order definitely will be a struggle for marketers to tackle.
ReplyDeleteUnlike Amelia, I did not hear of these new update modifications that were in motion. I think the suggestion Amelia presented would be a great way for marketers to adjust to the revised version of Instagram. As we mentioned before in both social media marketing, campaign planning, and marketing seminar, to create effective product and services you must move with the trends or plan strategic moves before the consumer course of preference alters. Social media application programs, on either an Android or iPhone, are the most difficult types of digital products or services. Studies show that mobile device users spend , in the year 2016,approximately 3 hours 15 minutes per day using apps. These companies must be extremely attentive when outlining future strategic plans, adapting to quickly to these changes may result in loss of brand loyalists and future consumers and result in market cannibalization.
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