The Beginning of the End

Hello readers! For those of you who don't know me, my name is Katie Farrell and I am finishing my degree in Marketing Communications/Advertising this semester. I am the Co-President of the Western New England University Marketing Association, member of the Class of 2016 Council, member of the Mortar Board Senior Honor Society, and a Student Assistant in the Marketing & External Affairs Department on campus. Off campus, I work part time at Quinn's Fine Jewelry, located in Wilbraham, MA. I help with marketing efforts at the store as well as sell jewelry. My marketing perspective and knowledge comes in handy while I work in this retail environment. 

I can't believe today marks the beginning of my last semester of college. The past few years have flown by. I can remember when I took my very first marketing course, and here I am in one of my last. Marketing Seminar is a course aimed to tie together different marketing concepts we've learned in the past few years and help prepare us to enter the workforce. This blog will be maintained throughout the semester during my time in Marketing Seminar. My posts will be about a variety of marketing topics, stemming from our class journal readings, class discussions, or everyday life! I am looking forward to this course and seeing what the semester has in store. 

Over winter break, I followed a Twitter account called "Marketing Dive", which provides daily marketing news on social media, digital strategy, online content, video, advertising, branding, mobile, location, targeting, SEO, and more! Now that I am beginning to apply for jobs in the marketing field, and will potentially have one in the near future, I think it is important to stay up to date with marketing news. Marketing is a field that's constantly changing, and I'm interested in keeping up with the latest stories and topics. This Twitter account will definitely provide me with ideas and insight for future blog posts. I think it's also important to utilize social networking platforms for business purposes in addition to personal use, especially because they are so prevalent in today's business world. 

I will be blogging on a weekly basis, and I will try to do so twice a week. Maintaining a blog has been a requirement for two of my previous courses here at WNE, so I am beginning to get the hang of it all. Blogging has been an interesting experience for me, especially because it helps me generate my thoughts and ideas for different topics. Stay tuned for my next blog post!